Life Math

Helped inspire people to bank with a credit union full of people who can help de-mystify money stuff for Minnesota’s largest credit union, Affinity Plus.

You know when you want to save for a down payment plus have a life? Or when you have a part-time job plus a part-time course load plus a fully broken car? Or when you want to calculate exactly how many custom crochet oven mitts you’ll have to sell to set up Future You for retirement? That’s life math. And that’s what Affinity Plus is for.

Created these charming spots and OOH campaign with Dan Peters, Melinda Kanipe and Tim Mason.